Get Instant Leads with High-Performance PPC Ads
Your customers are searching for home services online—right now. Pay-per-click (PPC) advertising puts your business at the top of search results, ensuring you’re the first choice when potential customers need your services. At J2H Marketing, we specialize in creating PPC campaigns that drive immediate results and maximize your return on investment (ROI).
Why PPC is Essential for Home Service Businesses
Unlike organic search, PPC delivers instant visibility. Here’s why it works:
Be Where Customers Are Looking: 75% of users click on ads when searching for a local service.
Target the Right Audience: PPC allows you to show ads only to people actively searching for your services.
Trackable Results: Every click, call, and inquiry is measurable, so you know exactly what’s working.
Whether you’re an electrician, plumber, or HVAC company, PPC ensures your business is seen by the right customers at the right time.
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Our PPC Advertising Services for Home Service Businesses
Google Search Ads
Capture the attention of customers searching for your services on Google. Our campaigns include:
Keyword research to target high-intent search terms.
Ad copy that drives clicks and conversions.
Bid management to maximize your budget.
Google Local Service Ads (LSAs)
Stand out at the very top of Google search results with LSAs. These ads are designed specifically for home service businesses and help you connect directly with customers ready to book. Our LSA services include:
Profile setup and verification.
Optimized listings to maximize visibility and rankings.
Performance tracking to ensure you’re getting the best ROI.
Facebook Ads
Engage your local audience with visually compelling ads on Facebook. We create:
Targeted campaigns based on location, demographics, and interests.
Eye-catching designs and engaging ad copy.
Retargeting strategies to bring back potential customers.
Landing Page Optimization
Ensure your ads lead to high-converting landing pages designed to turn clicks into leads. Our landing pages are:
Mobile-friendly and fast-loading.
Designed with clear calls-to-action.
Tailored to match your ad’s message.
Remarketing Campaigns
Don’t let potential customers slip away. Remarketing ads bring visitors back to your website, converting them into loyal clients.
Performance Tracking and Reporting
We provide detailed reports that track:
Clicks and impressions.
Conversion rates and ROI.
Insights to refine and improve your campaigns.
The Results You Can Expect
With our PPC services, you can:
Increase website traffic and local inquiries.
Generate immediate, high-quality leads.
Boost your revenue with a predictable, scalable advertising strategy.
Client Success Story: Markel Electric
Markel Electric struggled with high ad costs and low ROI from their previous campaigns. After partnering with J2H Marketing:
We reduced their cost-per-click (CPC) by 35%.
Inquiries doubled within three months.
Their overall ROI increased by 50%, leading to significant revenue growth.
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PPC FAQs
PPC, or Pay-Per-Click advertising, allows you to pay for ads that appear at the top of search engine results or on social media platforms. You only pay when someone clicks on your ad, making it a cost-effective way to generate leads.
Google Ads target users actively searching for services, making it great for high-intent leads. Facebook Ads focus on audience targeting based on demographics, interests, and behavior, ideal for increasing awareness and engagement.
The ideal budget depends on your goals and competition. Most home service businesses see results with monthly budgets starting at $1,000-$3,000. We work with you to create a plan that fits your needs.
LSAs are specifically designed for home service businesses. They appear at the very top of search results, show customer reviews, and connect directly to customers looking to book your services. You only pay for valid leads, not clicks.
We track key metrics like click-through rates (CTR), cost-per-click (CPC), conversion rates, and return on investment (ROI). Our detailed reports ensure you understand the value of every dollar spent.