Case Study: Doubling Monthly Sales for Escape Plumbing and Heating with a Comprehensive Digital Strategy
From Leaks to Leads: How Escape Plumbing Doubled Monthly Sales with Digital Automation
Escape Plumbing and Heating is a family-owned business in Morris, Connecticut, offering plumbing, heating, and water treatment services. Known for exceptional customer service, Escape Plumbing aimed to expand its reach, improve lead response times, and drive revenue growth.
The Challenge
Before partnering with J2H Marketing, Escape Plumbing faced the following challenges:
- An outdated website that failed to convert visitors into leads effectively.
- A lack of visibility in search engines, limiting customer inquiries.
- An underutilized Google Business Profile, resulting in fewer local leads.
- Inefficient lead response processes, causing missed opportunities.
Our Approach
To address these challenges, J2H Marketing implemented a comprehensive digital strategy designed to enhance Escape Plumbing’s online presence and streamline lead management.
1. Website Design & Development
- Designed and built a modern, responsive website with a focus on lead generation.
- Highlighted key services such as plumbing repairs, water heater installation, and heating solutions.
2. Search Engine Optimization (SEO)
- Conducted extensive keyword research targeting phrases like "plumber near me," "water heater repair," and "Bridgewater heating services."
- Optimized website content and metadata for higher search visibility.
- Built high-quality backlinks to improve domain authority and search rankings.
3. Google Business Profile Optimization
- Enhanced the Google Business Profile with detailed service descriptions, updated contact information, and high-quality images.
- Posted updates regularly to improve engagement and visibility in local searches.
4. Google Review Management
- Created a review generation strategy to encourage satisfied customers to leave positive feedback.
- Increased the number of 5-star reviews, boosting trust and credibility in the local market.
5. Marketing Automation
- Implemented marketing automation tools to respond to leads faster.
- Automated email and SMS follow-ups to ensure timely communication and nurture leads.
The Results
In just one year, our strategy delivered impressive results:
| Metric | Outcome |
|---|---|
| Website Traffic Increase | +180% |
| Google Reviews | Over 160 5-star reviews |
| Lead Response Time | Reduced by 50% |
| Monthly Sales Growth | Doubled in 2024 |
| New Hires | 1 additional technician hired |
Client Testimonial
“J2H Marketing helped us transform our business in 2024. From building a sleek website to managing reviews and streamlining our lead responses, their expertise was a game changer. Thanks to their efforts, we doubled our sales and even hired a new technician to keep up with demand!”
— Eric Cook, Owner, Escape Plumbing and Heating
Conclusion
Escape Plumbing and Heating’s success demonstrates the power of a cohesive digital strategy. By optimizing their online presence, managing reviews, and automating lead responses, J2H Marketing helped this local business achieve remarkable growth.
Ready to transform your business? Contact J2H Marketing today to get started.