Case Study: Revitalizing Patient Leads for Plastic Surgery Specialists

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Reviving Revenue: How PSS Generated $160K from Dormant Leads in Just 90 Days

Plastic Surgery Specialists (PSS) is a premier provider of aesthetic plastic surgery, medical spa, and weight loss treatments, serving patients across Marin, Napa, and Sonoma Counties. Known for innovation and excellence, PSS faced a critical challenge in reconnecting with lost patient consults.

plastic surgeon case study

The Challenge

Despite a robust inbound lead generation process, PSS encountered a common issue:

Old Consults Falling Through the Cracks

Over time, patients who had expressed interest in consultations stopped responding to follow-ups, leaving untapped revenue on the table.

Unresolved Leads

Reports from Nextech revealed over 500 old consults from the past two years that had never turned into patients.

Our Solution

J2H Marketing, through its Marketing Automation platform, implemented a comprehensive re-engagement strategy designed to convert these dormant leads into paying patients.

1. Data Mining and Analysis

  • Extracted and analyzed lost consult data from Nextech to identify actionable opportunities.

2. Customized Marketing Campaign

  • Developed a proven offer tailored to the target audience.
  • Delivered the offer through phone calls, voicemails, text messages, and emails to ensure maximum engagement.

3. HIPAA-Compliant Scheduling

  • Utilized a secure and compliant appointment-scheduling process to streamline patient reactivation.

The Results

Over a 90-day campaign, the J2H Marketing strategy delivered exceptional results:

Metric Outcome
Paid Cosmetic Surgery Cases 16
Revenue Generated $160,000
Marketing ROI 9-to-1

Client Testimonial

“I had always felt there were consults that had disappeared, but I didn’t realize the extent. J2H found over 500 consults that hadn’t converted in two years. Jason and his team delivered beyond expectations—16 surgeries and $160,000 in revenue within just 90 days. We now rely on J2H to continually bring back lost consults.”
— Dr. Stanley Poulos, MD

Conclusion

This case study highlights how J2H Marketing’s Marketing Automation platform empowers businesses to reclaim lost opportunities and maximize revenue. By implementing a tailored re-engagement campaign, PSS not only recovered dormant leads but also achieved a substantial ROI.

Ready to turn your lost leads into loyal customers? Contact J2H Marketing today.

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