Case Study: Doubling Sales for Markel Electric with a Comprehensive Digital Marketing Strategy
Powering Growth: How Markel Electric Doubled Sales with Smart Marketing
Markel Electric is a trusted electrical services provider based in Harwinton, Connecticut. Specializing in residential, commercial, and generator installation services, Markel Electric sought to expand its customer base and grow its revenue in a competitive market.
The Challenge
Before partnering with J2H Marketing, Markel Electric faced several obstacles:
- An outdated website that didn’t effectively convert visitors into leads.
- Limited online visibility, resulting in missed opportunities for customer acquisition.
- Inconsistent engagement on social media and Google Business Profile.
- A lack of reviews to build trust and credibility online.
Our Approach
To address these challenges, J2H Marketing implemented a comprehensive, multi-channel digital marketing strategy that focused on building a strong online presence and driving qualified leads.
1. Website Design & Development
- Created a modern, user-friendly website optimized for conversions.
- Integrated clear calls-to-action and seamless navigation to improve the user experience.
2. Search Engine Optimization (SEO)
- Conducted in-depth keyword research targeting key services like "electrician near me," "generator installation," and "residential electrical services."
- Optimized on-page elements, including meta tags, headings, and content.
- Built high-authority backlinks to improve search rankings.
3. Paid Advertising Campaigns
- Facebook & Instagram Ads: Launched visually engaging ads targeting homeowners and businesses in the local area.
- Google Search Ads: Developed high-converting ad campaigns to capture leads actively searching for electrical services.
- Google Local Services Ads (LSAs): Optimized LSAs to appear at the top of local searches, driving high-intent leads.
4. Social Media Management
- Managed consistent Facebook and Instagram posts to engage the community and showcase ongoing projects.
5. Google Business Profile Optimization
- Fully optimized Markel Electric’s Google Business Profile, including accurate service descriptions, updated photos, and consistent posts.
6. Google Review Management
- Implemented a review generation strategy to encourage satisfied customers to leave positive reviews.
- Responded to reviews promptly to build trust and improve local search rankings.
The Results
In just six months, the comprehensive digital marketing strategy delivered exceptional results:
| Metric | Outcome |
|---|---|
| Website Traffic Increase | +200% |
| Google Reviews | Over 150% more 5-star reviews |
| Sales Growth | Doubled in 2024 |
| Social Media Engagement | +300% increase in post reach |
| Qualified Leads | +150% from ads and SEO |
Client Testimonial
“Partnering with J2H Marketing was the best decision we made in 2024. From building a stunning website to managing ads and reviews, their holistic approach transformed our business. The results speak for themselves—we doubled our sales!”
— Brian Markel, Owner, Markel Electric
Conclusion
Markel Electric’s success showcases the power of an integrated digital marketing strategy. By combining website design, SEO, paid advertising, and reputation management, J2H Marketing helped Markel Electric dominate its local market and achieve remarkable growth.
Want to see similar results for your business? Contact J2H Marketing today to start your journey to success.