eCommerce SEO Case Study: Guidomaggi Luxury Shoes

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Client Background

The online platform for Guidomaggi Luxury Shoes, an Italian leather men’s shoe retailer specializing in elevator shoes—footwear designed to discreetly increase the wearer’s height by up to 4 inches.

ecommerce case study

The Challenge

Before engaging J2H Marketing, Guidomaggi Luxury Shoes faced significant SEO challenges:

Poor rankings for critical keywords, including:

“Elevator Shoes” (ranked #78) “Taller Man Shoes” (ranked #53) “Height Increasing Shoes” (not in the top 100)

Over-reliance on a single anchor text

“Elevator Shoes,” making up nearly 50% of all backlinks—a serious risk for Penguin penalties from Google.

Our Strategy

To address these challenges, we implemented a multi-faceted SEO plan focusing on improving keyword rankings while protecting the site from potential penalties.

1. Backlink Analysis and Anchor Text Diversification

  • Identified and addressed the overuse of "Elevator Shoes" as anchor text.
  • Developed 15 alternative anchor text variations to diversify the backlink profile.

2. Quality Link Building

  • Conducted a consistent, manual link-building campaign over three months.
  • Focused on securing backlinks from sites with a Domain Authority (DA) of 30 or higher.
  • Used diverse platforms, including articles, wikis, Web 2.0 blogs, social sites, and bookmarks.

3. Sustainable Execution

  • Maintained a steady pace of weekly link-building activity to ensure long-term ranking improvements.

The Results

After just three months of executing this strategy, Guidomaggi achieved dramatic improvements:

Keyword Starting Rank Ending Rank Rank Change
Elevator Shoes #6 #12 +66
Taller Man Shoes #53 #5 +48
Height Increasing Shoes Not ranked #10 N/A

Client Testimonial

“I have been in Internet marketing since the 90’s, and Jason is one of the most talented SEO experts I have ever met. He performed a thorough evaluation of my site and backlink profile that saved me from potential catastrophic Google penalties. Then, provided a clear, impressive strategy based on High PR, Relevant link building that was executed with amazing results!”
— Rod Clarkson, VP Marketing, Guidomaggi USA

Conclusion

The success of Guidomaggi highlights the power of a customized, results-driven SEO strategy. By focusing on high-quality backlinks and anchor text optimization, J2H Marketing transformed this eCommerce site into a traffic-generating powerhouse.

Ready to grow your eCommerce business?
Contact J2H Marketing today for a tailored SEO strategy that delivers measurable results.

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